Hospitality Industry And Its Lack Of Research On Crm...

and privilege at certain luxury hotels, resorts and residence worldwide- in any Jumeriah’s hotels including Burj Al Arab, they will get a 10% discount on spa, leisure facilities and Wild Wadi Waterpark for four guests (Jumeirah, 2015). Silver Members will get an exclusive benefits including complimentary breakfast at the hotel for two; late check-out until 14:00; experience unique amenity; free airport transferal in Maldives and 15% savings mention as in Blue member and 10%-off dining in all Jumeirah restaurants (Jumeirah, 2015). Lastly the Gold members are said to acquire world exclusive privilege and benefits. Besides mention in the other two members, Golden can check-out as late 16:00; complimentary airport transfers and room upgrade;†¦show more content†¦This implementation successfully covers all CRM business support systems needs in terms of leisure, corporate segment as well as incorporates organization’s Data Warehouse (Dot.cy, 2010). The hotel has also pursued in adapting customers loyalty programs. Burj Al Arab’s CRM strategy mainly focusing on the operational perspective of its relationship strategy; equally as their core focus to endorse a unique service proposition with an incredible imaginative experiences and memories (Balakrishnan, 2011). Overall, the strategy expands their process and customer-centric approach. Burj Al Arab claims that it has the most exclusive loyalty programs to its customers and guests (Burj Al Arab, 2015). The main hub of Burj Al Arab’s ‘Stay Different’ CRM strategy is a mixture idea of art and culture ambience so that they will experience something diverse. The idea of this program is to help guests to realize that Burj Al Arab was more than a normal hospitality provider yet giving selection of activities and opportunities in exchanging experience, knowledge and ideas (Balakrishnan, 2011). Apart from Jumeirah Sirius loyalty program, other programs such as giving vouchers and package to the customers is also part of the initiatives. In 2012, Burj Al Arab has launched ‘Romance Competition’ to its customers to win the Gold Package (a four-night stay, a ride with Rolls Royce Phantom and dinner at the beachside). Their main target are not only

Using A Five Point Likert Scale - 1624 Words

Measures There were several measures used in this study. One was informal social control. This was measured using a five-point Likert scale. â€Å"Residents were asked about the likelihood (‘would you say it is very likely, likely, neither likely nor unlikely, unlikely, or very unlikely’) that their neighbors could be counted on to intervene in various ways if (i) children were skipping school and hanging out on a corner, (ii) children were spray-painting graffiti on a local building, (iii) children were showing disrespect to an adult, (iv) a fight broke out in front of their house, and (v) the fire station closes to their home was threatened with budget cuts† (Sampson et al., 1997, 919-920). The second is social cohesion and trust. Social cohesion and trust was measured by a five-point Likert scale as well. They were asked how strongly they agree to the following statements: â€Å"people around here are willing to help their neighbors, this a close knit neighborhood, people in this neighborhood can be trusted, people in the neighborhood generally don’t get along with each other and people in this neighborhood don’t share the same values† (Sampson et al., 1997, 920). Violence was also measured. Violence was measured in three ways. The first was asking the residents how often certain situations occur in the neighborhood. Examples include a fight that a weapon was used or a violent argument between neighbors. The second way is personal victimization. The residents were asked ifShow MoreRelatedMeasuring Customer Engagement On Social Media Essay876 Words   |  4 Pagesexamine the consumer’s evaluations regarding product and company information on the brand’s official Twitter account that they â€Å"follow†. In this study, information quality is measured with five items created by Cao et al.’s and Zhang and vo n Dran’s. All five items are measured using a 7-point Likert-type scale ranging from â€Å"strongly disagree† (1) to â€Å"strongly agree† (7). Following past researches regarding entertainment (Cao et al., 2005; Ou Sia, 2010; Zhang von Dran, 2000), the entertainmentRead MoreMeasuring Customer Engagement On Social Media Essay969 Words   |  4 Pagesthey â€Å"follow† .Information quality is measured with five items modified from instruments created by Cao et al.’s and Zhang and von Dran’s. Cao et al. and Zhang and von Dran used the items to measure company websites so the items are modified to fit this research. All five items are measured using a 7-point Likert-type scale ranging from â€Å"strongly disagree† (1) to â€Å"strongly agree† (7). Following past definitions of entertainment as a reference point (Cao et al., 2005; Ou Sia, 2010; Zhang von DranRead MoreThe Theoretical Model Proposed Before Primary Data Essay1294 Words   |  6 Pageschapter provides a detailed description of the methodology, which will be used to investigate the hypothesized relationships, presented in the previous chapter. In order to test the theoretical model proposed before, primary data will be collected using an online survey. Surveys collect data from a population of respondents as an attempt to understand behavior in a variety of contexts (Negrine Newbold, 1998). According to Bostrom (1998), surveys are an appropriate research approach to use to understandRead MoreLikert Scales: Composition, Opportunities, and Limitations Essay815 Words   |  4 Pagessurveying techniques. Likert scales, especially, have been very helpful in this regard due to their simplicity, ease to conduct and interpret, and high specificity as to which aspects are being measured. In fact, surveying before and after implementing changes proves very helpful as it indicates the level of success or failure. So, what is the composition of a Likert scale and what are the opportunities and limitations of this survey instrument? â€Æ' Origin and composition of Likert scale The way attitudinalRead MoreOnline Purchase Behavior Of Consumers1524 Words   |  7 Pagessecondary data. The secondary data was collected from various sources such as academic journal, e-books, corporate annual report and library sources related to the research topic, online purchase behavior of consumers. The primary data was collected by using the quantitative research method. This method involves usage of numbers and statistical techniques to measure and identify underlying patterns. Researcher’s personal involvement is required and the results obtained can be used by other studying theRead MoreLinkert Scale Survey782 Words   |  3 PagesLikert survey scale was invented by Rensis Likert, who was first to apply this approach in surveys to check attitudes. The main advantage of his method is that it requires less time to develop and is easier to adopt than the previously used survey methods. Moreover, the Linkert’s approach does not require the use of negative wor ding points, which is why Linkert scale survey has been used so much. â€Å"Likert Scaling is a undimensional scaling method. As in all scaling methods, the first step is to defineRead MoreOnline Psychology Program At Southern New Hampshire University1071 Words   |  5 Pagessubjects was given, and all subjects’ data were kept confidential. Measures The Love Attitudes Scale (Hendrick Hendrick, 1986), a 42-item questionnaire, was designed to measure attitudes of love. For the current study, the Love Attitudes Scale will be modified and shortened. The questionnaire combines attitudes towards one’s current, recent, or hypothetical partners with attitudes about love. The scale is broken into the following 6 subscales, representing a different love style: Eros (passionateRead MoreOnline Psychology Program At Southern New Hampshire University1089 Words   |  5 Pageswas given, and all subjects’ data were kept confidential. Measures The Love Attitudes Scale (Hendrick Hendrick, 1986), a 42-item questionnaire, was designed to measure attitudes of love. For the current study, the Love Attitudes Scale will be modified and shortened. The questionnaire combines attitudes towards one’s current, recent, or hypothetical partners with attitudes about love in mind. The scale is broken into the following 6 subscales, representing a different love style: Eros (passionateRead MoreEmotional Support Hiv Emotional And Physiological Health Essay947 Words   |  4 Pagescredit or research experience points for participating. Six participants were eliminated form the study, lowering the number to 258; one withdrew because of religious reasons and five were eliminated because they suspected they were speaking with a confederate. Participants were first asked to identify three upsetting events that had happened to them within the past month and to assign each a number based on how upset they felt about the event. A Likert-type scale was used, which allowed participantsRead MoreIn This Study, A Total Of 109 Participants Varying In Age1409 Words   |  6 Pagesdemographic characteristics are important because they have the ability to strongly impact people’s belief and their thoughts about love and the meaning of romance. In this study, we analyzed a variety of subjects using a survey as a means of measurement. The survey was conducted online using Qualtrics, an online survey software tool that makes the distribution, collection and analysis of survey easier to execute The survey was a combination of 8 small surveys in which we refer to in this study as blocks

Funny in Farsi free essay sample

A Memior of Growing Up Iranian in America by Firoozeh Dumas is all about her life growing up in California after her dad is moved there but is company form Iran. Being born in Iran she had not learned much English so when she moved to the United State she slowly learned and was the translator for her mother a lot of the time. In her younger years she moved around about every two years and eventually she settled in America after her dad retired from the oil refinery in Iran. Since she was light skinned and had dark hair she could pass for an America as long as she did not speak because of her accent, this abled her in many ways. After living in America for some time Firoozeh realizes that no one can really say her name the right way because the English language does not use the same sounds that are in the Persian language. We will write a custom essay sample on Funny in Farsi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also by taking an America name she would no longer have to spend endless amounts of time trying to explain to people how to say her name. Since she looked like a young American girl with an American name she could pass for someone that had been born and raised there, that is until she had to open her mouth to say something. After people started to think that she was an American they started to say things that she had never known that they had been saying before, about immigrants from her country. Whilst she has changed her name some Americans that had been traveling in Iran had been taken captive and held for a period of time and while the news was going over the story people started to talk about the issue. By having the American name she heard things that the people really thought about the issues with Iran instead of the polite things they would say to stay off of the subject. Kazem, her father, got fired from his job for being Iranian during this time and found it very difficult to find another job. Eventually he stopped putting that he was Persian or Iranian all together and became Turkish, just so that he could find a job during just a difficult time. After all of the problems with Iran went away she went to college at the University of California at Berkeley where she met her husband a Frenchman named Francois. Since Francois was not from the Middle East he was not part of all the craziness with Iran, but he could easily pass for an American because of his white skin. Also if he had never said anything to anyone no one would ever know about his accent, but then again no big event happened in France that would turn the American people against them. Even though Firoozeh saw the darker side of the citizens in the United States, she did not seem to think that the country was anything less than a blessing, and stayed in the United States as an adult. American attitudes and biases toward immigrants different from country to country and from person to person, some think one way and others think the other way. Normally the things that factor into how a person see’s another person are how that person was raised, what beliefs they have, and how strongly they feel about the subject. The biggest factor is the way they were raised because if you are in a household where the parents or grandparents talk about a certain race of people in a bad way, it’s the same as monkey see monkey do. If a child over hears there father talking about those stupid Persians, then that child is likely to go and repeat it to a friend, teacher, nanny, or another Persian themselves. Mainly the behavior towards immigrants has been learned whilst the child was growing up or even as an adult people tend to believe things that they hear, and repeat them to other people which then lead to more people thinking the exact same way as the people that has said these things in the first place. Stereotypes about people happen on a day to day bias, someone sees some that has been wearing the same jacket all winter and of they think that they are poor and probably cannot afford a new coat. When in all truth that person could just be wearing their favorite coat or this one may be the warmest of all the coats they own, a person can never tell anything about a person by just briefly seeing them in the same things or at the same places. People think that is someone from one country will do something harsh, rash, dangerous, or illegal that all people from that country are going to do it, and that has never been the case. If someone from a small town goes and robs a bank does that mean that everyone in that town is now going to go and rob another bank somewhere else, no it does not. By grouping people together as being all the same that is just putting them into one group for one reason are they going to be separate into which are more likely to do this and which are more likely to do that, the answer is no. Firoozeh Dumas was born in Iran and then around seven moved to the United States, but she never thought any less of the people her the whole time she stayed and now even as an adult she live in California. Even after all the hardships she faced form moving here not knowing English and having to translate for her mother, going back to Iran and then coming back again. She saw all of the bias and the problems that people have with other countries and immigrants, she grew up in a world where not everyone is accepted for whole they truly are. Feeling the need to change her name and then changing it back, going to school and falling in love with someone that was not Persian. Dumas never really thought of America as a bad place to live and she never once said anything bad Americans and how they are rude sometimes or how some people smell bad or they drink too much. Funny in Farsi is a wonderful story of a young girl that grew up and became a wonderful, strong, and beautiful woman that accepts her past and heritage with love and kindness.

The Scarlet Letter Puritan Society Essay Example For Students

The Scarlet Letter Puritan Society Essay ?In Nathaniel Hawthornes The Scarlet Letter, life iscentered around a rigid Puritan society in which one isunable to divulge his or her innermost thoughts and secrets. Every human being needs the opportunity to express how he orshe truly feels, otherwise the emotions are bottled up untilthey become volatile. Unfortunately, Puritan society did notpermit this kind of expression, thus characters had to seekalternate means to relieve their personal anguishes anddesires. Luckily, at least for the four main characters,Hawthorne provides such a sanctuary in the form of themysterious forest. Hawthorne uses the forest to provide akind of shelter for members of society in need of a refugefrom daily Puritan life. In the deep, dark portions of the forest, many of thepivotal characters bring forth hidden thoughts and emotions. The forest track leads away from the settlement out into thewilderness where all signs of civilization vanish. This isprecisely the escape route from strict mandates of law andreligion, to a refuge where men, as well as women, can openup and be themselves. It is here that Dimmesdale openly acknowledges Hester and his undying love for her. It is alsohere that Hester can do the same for Dimmesdale. Finally, itis here that the two of them can openly engage inconversation without being preoccupied with the constraintsthat Puritan society places on them. To independent spiritssuch as Hester Prynnes, the wilderness beckons her: Throwoff the shackles of law and religion. What good have theydone you anyway? Look at you, a young and vibrant woman,grown old before your time. And no wonder, hemmed in, as youare, on every side by prohibitions. Why, you can hardly walkwithout tripping over one commandment or another. Come tome, and be masterless. (p.186) Truly, Hester takes advantage of this, whe n ArthurDimmesdale appears. She openly talks with him about subjectswhich would never be mentioned in the town. What we didshe reminds him, had a consecration of its own. We felt itso! We said to each other! This statement shocks Dimmesdaleand he tells Hester to hush. Had they been in the town andoverheard, the minister would be put to death. Realizingthat, in the open environment of the forest, he can expresshis true emotions. Dimmesdale can say and do things heotherwise might not be able to. The thought of Hester andDimmesdale having an intimate conversation in the confinesof the society in which they live is incomprehensible. Yethere, in the forest, they can throw away all reluctance andfinally be themselves under the umbrella of security whichexists. In Puritan society, self reliance is stressed amongmany other things. However, self reliance is more thanstressed- it is assumed. It is assumed that you need onlyyourself, and therefore should have no emotional necessityfor a should er to cry on. Once again, for people in thestations of life which Hester and Dimmesdale hold, it would be unthinkable for them to comfort each other. Yet, inthe forest, these cares are tossed away. Be thou strong forme, Dimmesdale pleads. Advise me what to do. (p. 187)This is a cry for help from Dimmesdale, finally admitting hecannot go through this ordeal by himself. With this pleacomes an interesting sort of role-reversal. When Dimmesdaleasks for help, he is no longer sustaining the belief that heis above Hester. He is finally admitting that she is anequal, or even that she is above him. This is possibly oneof the reasons that Puritans wont accept these emotional displays- because the society is so socially oriented. .u2449a88c0f42a1478c61f5a6d0d60b47 , .u2449a88c0f42a1478c61f5a6d0d60b47 .postImageUrl , .u2449a88c0f42a1478c61f5a6d0d60b47 .centered-text-area { min-height: 80px; position: relative; } .u2449a88c0f42a1478c61f5a6d0d60b47 , .u2449a88c0f42a1478c61f5a6d0d60b47:hover , .u2449a88c0f42a1478c61f5a6d0d60b47:visited , .u2449a88c0f42a1478c61f5a6d0d60b47:active { border:0!important; } .u2449a88c0f42a1478c61f5a6d0d60b47 .clearfix:after { content: ""; display: table; clear: both; } .u2449a88c0f42a1478c61f5a6d0d60b47 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2449a88c0f42a1478c61f5a6d0d60b47:active , .u2449a88c0f42a1478c61f5a6d0d60b47:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2449a88c0f42a1478c61f5a6d0d60b47 .centered-text-area { width: 100%; position: relative ; } .u2449a88c0f42a1478c61f5a6d0d60b47 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2449a88c0f42a1478c61f5a6d0d60b47 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2449a88c0f42a1478c61f5a6d0d60b47 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2449a88c0f42a1478c61f5a6d0d60b47:hover .ctaButton { background-color: #34495E!important; } .u2449a88c0f42a1478c61f5a6d0d60b47 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2449a88c0f42a1478c61f5a6d0d60b47 .u2449a88c0f42a1478c61f5a6d0d60b47-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2449a88c0f42a1478c61f5a6d0d60b47:after { content: ""; display: block; clear: both; } READ: Skoda Auto - International Business EssayHester, assuming a new position of power, gives a heartfelt,moving speech. The eloquence of her words cannot beoveremphasized, and a more powerful statement had yet to bemade in the book. Hesters speech turns out to bear aremarkable resemblance to one of Dimmesdales sermons. Begin all anew! Preach! Write! Act!(p. 188) Thequestions she asks are also like the articulate questionswhich Dimmesdale would pose during his sermons. The answeris obvious, yet upon closer examination they seem to giveunexpected results. Whither leads yonder forest-track?Backward to the settlement, thou sayest! Yea; but onward,too! Deeper it goes, and deeper into the wilderness until, some few miles hence, the yellow leave will show no vestige of the white mans tread. (p. 187) If one looksat the title of this chapter, the meaning becomes muchclearer. The Pastor and His Parishioner reveals